Sowers Actions Challenging 12 hours Charity Marathon 2023

After a three-year hiatus, our company once again carried out a series of promotional activities for Sowers Action.

WaTT led the campaign by:
• Organize and launch the kickoff ceremony press conference, incorporating an engaging theme to captivate attention
• Extend invitations to various press for exclusive access to interview the event ambassadors
• Invited Ms. Elena Kong, the well-known Hong Kong actress, to show support in participating the challenge
• Collaborate with a team of professionals and the accomplished director, Mr. Tony Tang, in crafting a compelling promotional video to elevate the campaign’s visibility and impact
• Secure sponsorships from The Joseph Lau Luen Hung Charitable Trust, Windsor House, Two Girls, and The ONE, whose generously contribute and support in broadcasting the promotional videos within the shopping mall and distribute mall vouchers for added engagement

The theme of this promotional event is aimed at conveying the idea of ‘Stepping Out of the Comfort Zone, Challenging Oneself,’ encouraging more people to challenge themselves, give back to society, and help more children from grassroots families, thereby contributing to charity.