Classics Anew Opening Ceremony
Who says traditional cannot be trendy?
Bringing the nostalgic Chinese alive to the guests, we have implemented this thought into their opening ceremony along with tea appreciation, a small workshop for guests to design their own style of cheongsam with their unlimited imagination! The concept of merging the Chinese traditional with contemporary elements has attracted fashion lovers and people from within the industry, as such Professor Eric C. Yim in supporting Classics Anew. Chinese Calligraphy Master, Mr. Ng Shui was also invited to the event to deliver his impressive Chinese calligraphy. Mr. Ng wrote Fai Chun for sale as to support Sowers Action as well as bringing the Chinese tradition.
WaTT led the campaign by:
- Formulate distinctive concept and comprehensive event management
- Arranged interesting activities and workshop in reflect to the brand personality – merging the Chinese traditional with contemporary elements
- Propose fascinating designs for the venue decoration, such as signing board
- Arranged charity sale of Fai Chun by Chinese Calligraphy Master, Mr. Ng Shui to enlighten the atmosphere
- Lined up with Sowers Action and all sales from Fai Chun were contributed to charity donations
- Liaise with professional photographers and videographers to capture the best moments
The support from the charity sale of Fai Chun has raised a significant amount of funds for Sowers Action, which makes the day more meaningful!