Brochure Design for The Chinese University of Hong Kong

Upon receiving brochures, how often do you immediately dispose of them?

CUHK School of Hotel and Tourism Management educates students for careers at the management level in the hospitality industry. The courses provide balance between theory and practice, allowing students to gain global perspective and facilitate students to excel within the industry. The brochure intended to attract competitive candidates and the best talents. 

A captivating brochure that can truly communicate the value of the major was designed and hoped that would be a brochure that everyone keeps.

WaTT led the campaign by:

  • Presenting the pamphlet size in differed from the original and create a size that is handy and easy to read
  • Carve creative designs into the brochure to represent CUHK objective – not only delivering the knowledge and skills, but also to nurture the hospitality spirit in our students
  • Weaving in colourful graphics to deliver the information in an interesting way

Design