Guoco Chinese New Year 2021
Chinese New Year is the time when you send a greeting of good fortune and happiness to your friends and family.
The animation was professionally designed in response to corporate image and the glorious festival with a lotus flower and a couplet. As the symbolic meaning of lotus flower is rebirth and spiritual enlightenment, hence it signifies the new beginning of the year in the design. The couplet of new year wishes are also written by Guoco.
WaTT led the campaign by:
- Carve creative elements that are visually appealing to attract attention
- Designed with graphics and to reflect on the festive
- Propose interactive idea for the animation making