Lok Sin Tong Mooncake X Tony Wong Promotional Campaign
Lok Sin Tong partnered with renowned pastry chef Tony Wong to produce petite custard mooncakes with a big mission – to feed people in need with nutritious meals. It is a bliss for Hong Kong people to gather under the moon and enjoy moon cakes together every year, so we branded the product as easily understandable The Bliss of 1+10 – Not only are customers buying a box of mooncakes from a master pastry chef, they can also support 10 meals for fellow Hong Kongers in need.
WaTT led the campaign by:
- Formulate diverse and artistic solutions to particular needs
- Creative concept development and customised storyboard to deliver intended message
- Experienced production crew to produce state-of-the-art photography and videography
- Connected with corporate companies in raising for more donations
- Implement marketing strategies to reinforce brand image and presence
With the aim to strengthen the association between moon cakes and Lok Sin Tong’s good deeds, our filming crew produced a video to metaphorically connect mooncakes and meals – tapping rice bowls from mooncake moulds. With professional and meticulous lighting and framing, our crew further accentuated a heartwarming ambience that epitomizes the unique selling point of the product.
Making of
