Rename Opening Ceremony for The Mental Health Association of Hong Kong, Jockey Club Community Creative Workshop
Jockey Club Community Creative Workshop (JCCCW), formerly named as “The Lei Cheng UK Workshop”, a sheltered workshop under the Mental Health Association of Hong Kong. The sheltered workshop provides diversified on the job training, work guidance in encouraging people with disabilities to integrate into the community. It has been reconstructed upon receiving fundings from The Hong Kong Jockey Club, in which emphasising on innovation and creativity of the students.
WaTT led the campaign by:
- Taking a consultative approach for JCCCW on design production and appropriate marketing strategies
- Carve creative designs as the event key visual and applied on event materials, such as e-posters, backdrop
- Presenting the key visual in correspondent to the theme of newly established centre – fun and dynamic
- Invited Mr. Derek Wong as the event ambassador as to reflect the image of being innovative
- Liaise with different media to increase the exposure of JCCCW